Tokyo|Daikanyama】Debut icci Daikanyama "Handmade Pairing Specialty Store" Monthly Survey on "Pairings" Visited by Customers in Tokyo and Daikanyama

(Headquarters: Shibuya-ku, Tokyo; Operation Manager: Yuka Sakata), has compiled a survey report on customers who visited the handmade pairing specialty store "Debut icci Daikanyama" (Location: Shibuya-ku, Tokyo) in Daikanyama in February 2025.

 

Age Range of Customers

 

Data Overview:

~20 years old: 6%

21-25 years old: 41%

26-30 years old: 34%

31-35 years: 12%

36-40 years: 5%

41 -: 3%

 

Considerations based on data analysis

The main customer segments are21-30 years oldof the whole in75%and in particularEarly 20s (21-25 years old)is the most common(41%)We found out that

Customer's Place of Residence

Data Overview:

23 wards in Tokyo: 41%

Tokyo and three prefectures (Kanto area): 37%

Outside of Tokyo and three prefectures: 12%

Outside of 23 wards in Tokyo: 5%

 

Considerations based on data analysis

Customer82%and23 Wards of TokyoorTokyo and three prefectures (Kanto area)The demand was concentrated in the Tokyo metropolitan area, indicating that the demand is high in the metropolitan area in terms of region.Outside of 23 wards in Tokyo (5%)rather thanOutside of Tokyo and three prefectures (12%)The result was that many of the customers came from

 

Top 5 Popular Jewelry Ranking

Data Overview:

Diamond: 45%

Ice Blue Diamond: 19% *Treatment treatment

Amethyst: 16%

Aquamarine: 10%

Pink tourmaline: 9%

 

Considerations based on data analysis

Diamond (45%)is overwhelmingly popular, followed byIce Blue Diamond (19%)and ... andAmethyst (16%)were the most popular choices. While demand for standard, luxury gemstones is high, colored gemstones also enjoy a certain level of support.

 

Popular ring widths

Data Overview:

2mm: 29%

3mm: 38%

4mm: 20%

5mm: 9%

6mm: 2%

7-10mm: 2%

 

Considerations based on data analysis

Popular ring widths are3mm (38%)and2mm (29%)and found that slender designs were preferred.4mmWidths wider than 1.5 mm were not chosen very often, and thicker rings tended to be in low demand in February.

 

 

 

 

 

About Us

 

Company Name: icci Corporation

 

Location

icci Daikanyama

(Itch Daikanyama)

〒150-0034

10-4 Daikanyamacho, Shibuya-ku, Tokyo

Climb the stairs to the right of the Magaru moon.

 

Debut icci Daikanyama

（Devu Itch Daikanyama)

〒150-0034

1F, 12-3 Daikanyamacho, Shibuya-ku, Tokyo

 

Establishment: November 2020

 

Company HP

https://www.1-daikanyama.jp/

 

Reservation Form

https://www.1-daikanyama.jp/reserve/

 

Access

https://www.1-daikanyama.jp/access/

 

Instagram

icci Daikanyama

https://www.instagram.com/icci.daikanyama/

 

Debut icci Daikanyama

https://www.instagram.com/debut.icci.daikanyama/

 

For inquiries regarding this matter, please contact

Public Relations Manager, icci, Inc.

E-mail: 1@1-daikanyama.jp

Publication Results