icci Daikanyama "Handmade Engagement Ring and Wedding Ring Specialty Store" Customer Survey Monthly Survey Results | February 2025 | What was the overwhelming material that accounted for the majority of 56% in terms of ring material?

(Headquarters: Shibuya-ku, Tokyo; Operation Manager: Yuka Sakata), announces that icci Daikanyama (Location: Shibuya-ku, Tokyo), a handmade wedding and engagement ring specialty store located in Daikanyama, has compiled a survey report on customers who visited the store in February 2025.

 

 

Taste of [engagement ring] that you are interested in

Data Overview:

Simple and neat: 27%

Can be used on a daily basis: 18%

Easy to stack with wedding ring: 18%

Excellent diamond color and clarity: 18%

Glamour and luxury: 9%

Unique and original design: 9%

 

Considerations based on data analysis

As a taste of engagement rings,Simple and neat" (27%)The most common design trend is for people to seek a design that is Next,Can be used on a daily basis" (18%), ,Easy to stack with my wedding ring" (18%), ,'Excellent color and clarity of the diamonds' (18%)and were about the same in terms of practicality and quality. On the other hand,'glamour and opulence' (9%)., ,Original design that no one else can match" (9%)There is a relatively small group of people who are looking for

This meant that many people tended to favor engagement rings that were simple and elegant in design, yet easy to use on a daily basis and coordinate with other rings they had on hand.

Taste of [wedding rings] that you are interested in

Data Overview:

Simple and neat: 36%

Comfortable to wear: 20%

Fashionable standard type: 12%

Unique and original design: 12%

Luxury: 8%

Stacking rings creates a motif: 4%

 

Considerations based on data analysis

The most important tastes areSimple and neat."and the total36%The first two are the most popular. Next in line.Comfortable to wear."and20%has becomeThe "standard type that never goes out of style". A classic type that will never go out of style."andUnique and original design."is tied for the lead12%This indicates that there is a certain need for universal design and individuality.It's upscale."school (e.g. of ikebana)8%, ,'When the rings are stacked on top of each other, a motif is formed.'school (e.g. of ikebana)4%and a relatively small percentage of the population valued design and value-added features.

Material of the ring you wish to have

Data Overview:

Platinum: 56%

TBD: 15%

Champagne gold: 13%

Yellow gold: 0%

 

Considerations based on data analysis

As a material for ringsPlatinum."is overwhelmingly popular, with a majority of56%The company's sales accounted for

Undecided.and15%This indicates that there is a certain segment of the population that is unsure about the choice of material.

Champagne gold.and13%and that there is a certain need for gold-based materials. However,yellow goldAs for the0%and there was no demand as a result in February.

Reason for visiting icci Daikanyama

Data Overview:

Can be handmade: 41%

Stylish image: 24%

Luxury: 6%

Good design: 6%

Wide variety of designs: 6%

Good quality: 3%

 

Considerations based on data analysis

The most significant reasons for coming to the store wereI can make it by hand."By doing so, the overall41%The number of employees accounted for

Next,Stylish image."and24%The results also showed that design has a certain influence as a motivator for visiting a store.

'Luxurious,' 'well designed,' 'wide variety of designs.'Each of these factors, such as6%and that these factors were also perceived as part of the reason for the store visit.

Points for choosing a store for ring production

Data Overview:

Handmade: 38%

Store Atmosphere: 24%

They suggest what looks good on you: 17%

Made to order: 10%

Fast delivery: 7%

 

Considerations based on data analysis

The most important factors in choosing a store for ring production wereHandmade."and38%The number of employees accounted for

The ambiance of the restaurant."be beyond one's control24%The result was high, indicating that the comfort and attractiveness of the production environment is also an important factor.

They suggest things that look good on you."school (e.g. of ikebana)17%, ,Made to order."school (e.g. of ikebana)10%and shows that the ability to make proposals and customize to meet individual needs also received a certain degree of recognition.

Factors to consider when choosing a ring

Data Overview:

Wearing comfort: 24%

Design: 17%

After-sales service: 14%

Material of the ring: 10%

Sturdiness/strength: 7%

 

Considerations based on data analysis

The most important factors in choosing a ring wereComfortable to wear.In,24%The number of employees accounted for

Design."be beyond one's control17%The results were high, indicating that the attractiveness of the exterior is also an important factor.

After-Sales Serviceand14%and that the post-purchase support system is also important to them.

What I am aware of in choosing a ring

Data Overview:

Memorable: 31%

Self (both of us): 31%

What makes it special: 23%

Balance of quality and price: 12%

No compromise: 4%

 

Considerations based on data analysis

The most important thing to consider when choosing a ring wasTo be remembered."and"It's about you (both of you)."and respectively.31%The number of employees accounted for

Something that makes you feel special."be beyond one's control23%This high level of importance indicates that the value and uniqueness of the commemorative is important.

Balance of quality and price."school (e.g. of ikebana)12%and that cost performance is a constant factor of consideration.

 

 

 

 

About Us

 

Company Name: icci Corporation

 

Location

icci Daikanyama

(Itch Daikanyama)

〒150-0034

10-4 Daikanyamacho, Shibuya-ku, Tokyo

Climb the stairs to the right of the Magaru moon.

 

Debut icci Daikanyama

（Devu Itch Daikanyama)

〒150-0034

1F, 12-3 Daikanyamacho, Shibuya-ku, Tokyo

 

Establishment: November 2020

 

Company HP

https://www.1-daikanyama.jp/

 

Reservation Form

https://www.1-daikanyama.jp/reserve/

 

Access

https://www.1-daikanyama.jp/access/

 

Instagram

icci Daikanyama

https://www.instagram.com/icci.daikanyama/

 

Debut icci Daikanyama

https://www.instagram.com/debut.icci.daikanyama/

 

For inquiries regarding this matter, please contact

Public Relations Manager, icci, Inc.

E-mail: 1@1-daikanyama.jp

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